over the weekend, images of a family of Ukrainian civilians killed by Russian shelling outside of Kyiv inspired worldwide outrag

“They were just trying to get out of town. To escape. The whole family,” Mr Zelensky said in a video address. “How many such families have died in Ukraine?”

The family in the photo, which ran with top billing in places like The New York Times, has now been identified and linked to a tech company partially based in the US.

Tatiana Perebeinis, 43, along with her daughter Alise, 9, and son Nikita, 18, were all killed shortly after they crossed a partially destroyed bridge over the Irpin River

The husband and father of the victims, Serhiy Perebeinis, the Times he learned of their deaths via graphic images circulated on Twitter

The last time Mr Perebeinis spoke to his wife was the night before she fled, when he apologised for not being with her. 

“I told her, ‘Forgive me that I couldn’t defend you,’” he recalled to the Times. “I tried to care for one person, and it meant I cannot protect you.”

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