The Top 20 US Beauty Brands

The Top 20 US Beauty Brands

It is undeniable that the United States is the home of cosmetics and makeup products. In this fantasy land, you can find anything from high-end cosmetics to budget options. This country has become a Mecca for millions of international brands, and it has also become a fertile ground for a large number of independent brands. Among the many options available in the United States, there is a wide range of quality and quantity options that can be matched to the needs of any consumer. Our list of the best American brands is below, and if you’re heading to the United States or know someone who is, consider picking up a few of these exquisite and exclusive branded items while you’re there. So, to begin, here are the top 20 beauty brands available in the United States.

 Charlotte Tilbury

Its founder, the well-known makeup artist Charlotte Tilbury, gave the brand its name. This company began like a cyclone, tearing through the cosmetics industry, and has since built a solid foundation for itself by providing a wide range of high-quality products to the public. Definitely one of the best in the world when it comes to makeup. These include Magic Cream, Filmstar Bronze and Glow, Magic Foundation and Matte Revolution Lipsticks.

Anastasia Beverly Hills

Originally an Instagram brow product company, Anastasia Beverly Hills has since swept the cosmetics industry by storm. Anastasia Beverly Hills has everything from pomades and gels to liquid lipsticks, contour kits, eyeshadow palettes, and more.

Too Faced Cosmetics

In the 1990s, Too Faced Cosmetics was founded. Eye, face, and lip cosmetics are all made with the finest and most cutting-edge ingredients. It’s true that it’s a hefty investment, but we think it’s worth it. You can get two free samples with every order, as well as a 20% discount, and their attractive packaging makes it hard to resist!

Urban Decay

It’s easy to tell how popular Urban Decay is because of its name alone. Many Hollywood stars swear by the amazing makeup products that this company has brought to the US beauty market. A “Beauty Junkies” rewards programme allows you to earn special benefits and discounts only available to members. Makeup setting sprays and the Naked Palette (1, 2, 3) are some of the most popular products from the brand.


As a luxury and high-end makeup brand, Chanel has grown from its humble beginnings as a small cosmetic line called No5 to a global powerhouse. Celebrity endorsers like Kristen Stewart help to promote Chanel’s extensive line of cosmetics, which is released on a seasonal basis. They also have a fantastic line of skin care products and a complete makeup line. Once in a lifetime, you must try its iconic Chanel No.5 perfume!

Drunk Elephant

With its line of signature products, Drunk Elephant has made a name for itself as a start-up cosmetics brand that uses non-toxic and natural ingredients. The use of virgin marula oil in their products, which has been shown to help people achieve a luminous complexion, is one of many unique ingredients they use in their products.

E.L.F. Cosmetics

When it comes to cosmetics, E.L.F. stands out for its wide range of options and low price point. For the same reason it’s a favourite among high school and college students and the general public, E.L.F. Cosmetics stands out from the competition.


In terms of cosmetics production and sales, it has established itself as a standard against which other cosmetics companies are measured. MAC’s makeup foundations, primers, gorgeous lipstick shades with eight different types of finishes, mascara, and eyeshadows all have millions of devoted fans. Everything from the MAC Volcanic Ash Exfoliator to the Strobe Cream is a hit in their skincare line.

Estee Lauder

Anti-aging products like Estee Lauder’s made a cyclone-like impact on the cosmetics industry. That’s right, Estee Lauder’s anti-aging Advanced Night Repair Serum and a slew of fragrances like Beautiful, Modern Muse, and Pleasure have raised and established the brand to dizzying heights of prestige amongst its patron buyers.. The packaging for Estee Lauder cosmetics exudes elegance, and that’s something to be proud of!


Those of us who love classic colours but also want to keep up with the latest fashion trends will be pleased with this clothing line. You can choose from a wide variety of eyeshadow palettes, lip sets, and make-up kits to pamper yourself or give one to a friend, just like the brand does.


With its allergy-tested stand and 100% fragrance-free skin care and makeup products, Clinique is safe for all skin types; in fact, it is specifically designed for those with sensitive skin. Clinique is a fantastic brand with a global presence that has pioneered the development of cosmetic treatments for acne breakouts and a wide range of related skin issues.

Kylie Cosmetics

In 2016, American media personality Kylie Kristen Jenner launched her own cosmetics line, Kylie Cosmetics, with the release of her instant global hit, the Kylie Lip Kit. All of Kylie Cosmetics’ products can be purchased individually or as part of a kit, which includes a lip liner, an eyeshadow palette, and an eyeshadow blending brush.


This company lives up to its wacky moniker, which it was founded on. These luxury eyeshadow, lip colour, highlighter, and pressed powder products have been well received by the brand’s target audience, which includes women who like to wear bright, trendy colours. The product names, such as “Two to Tango” and “Yes, No, Maybe So,” are linguistic delights for the ears. The “matte liquid lipstick” is, of course, their most popular product.

Physician’s Formula

Known as the “sensitive skin” brand, Physician’s Formula is the perfect choice for your dermatologist. As a result of its wide range of “drugstore-friendly” products, this company has become a household name around the world. You can rest easy knowing that sensitive skin can find a home in this renowned international brand.


When it comes to the world of cosmetics, it’s hard to beat Covergirl, which has been around since 1961 and has been owned by some of the world’s largest corporations, including Noxzema and P&G. From the time it was founded, it has been steadily increasing in popularity, and it has never shown any signs of slowing down. As far as young cosmetic savants and make-up connoisseurs are concerned, there is no better brand than Covergirl.

Bite Beauty

Canadian-based Bite Beauty is known for its edible cosmetics. Resveratrol is a potent anti-aging ingredient, and this brand’s lipsticks and balms are made with food-grade ingredients that aren’t harmful when consumed. There is a flagship store in New York City for the company.


Founded in 2008 by Los Angeles trend setters and artists, this brand is credited with igniting the cult of celebrity-endorsed cosmetics. Makeup artists and enthusiasts all over the world are its intended audience, as evidenced by the tagline that appears on the official website: “We are more than just a brand; we are a ride-or-die fam”. Woah!!

Tarte Cosmetics

That’s logical, too. It’s no secret that this brand is a favourite of any American blogger, thanks to its wide range of high-quality products. In addition, many of their products are suitable for vegan consumption. The best-selling Amazonian Clay Foundation, Park Avenue Princess Bronzer, Amazonian Clay Blush, and Lights, Camera, Lashes Mascara from Tarte Cosmetics are great places to start if you’re interested in trying the brand out.


Tatcha is a favourite of celebrities like Meghan Markle, Kylie Jenner, and Jeffree Star, a luxury skincare brand that draws inspiration from Japanese beauty secrets and uses natural ingredients. Luminous Dewy Skin Mist and Silk Canvas Filter Finish Primer are two of its most popular products. You can buy them at any Sephora store in the United States.

The Ordinary

Only once you get a taste of how wonderful The Ordinary’s products are will you ever go back to using any other beauty products. Minimalistic packaging and effective, active ingredient-driven products at surprisingly low prices are the hallmarks of this Instagram-friendly beauty brand. The Ordinary’s skincare products are extremely effective, and if you ever find yourself in the United States, don’t forget to stock up on them. Kim Kardashian swears by the Granactive Retinoid Emulsion 22% to combat the effects of ageing. The Ordinary also makes popular products like Salicylic acid 2%, Alpha Arbutin 2%, Buffet, Vitamin C Suspension 23 percent + HA Spheres, and many more besides these.

Dear readers, we’d love to hear your thoughts on this list. Please do so in the space provided below. Continue to read and be beautiful as always.



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